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Pricing and Revenue Management

Prof. Dr. Alf Kimms (Universität Duisburg-Essen)


Revenue Management covers models and methods for accepting or rejecting demand especially in cases where demand is non-deterministic and capacity is not fully flexible in the short run. Pricing is closely connected, because customers have a limited willingness-to-pay. Applications of this kind occur in many industries, service as well as manufacturing. Revenue Management brings together classical fiels like production, logistics, marketing, and IT management. Quantitative models and methods for forecasting, capacity control, dynamic pricing, and overbooking are needed to attack such problems. Aspects like customer choice behaviour and competitors with their own revenue management systems, for example, make real situations become very complex. Specific applications often require tailor-made solutions.

We seek for theoretical papers as well as case studies where operations research techniques are used to contribute to the problem.

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